WEATHER IN LINCOLN COUNTY

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Beer and Dogs…a winning marketing plan for a fundraiser for coast charities at Rogue Ales!

Rogue Ales, South Beach

Rogue Ales did their annual Brewers Memorial Fest at Rogue Ales Saturday…which lasts through Sunday. Lots of beer tasting (of course) but also lots of dogs. Rogue does it in honor of their beer brewmaster’s dog, Brewer who passed away seven years ago. It’s a big get together in Brewer’s honor while raising funds for charities up and down the Central Coast. It’s even a chance to pay somebody to wash your dog for you!

In addition to raffle prizes, vendors, and lots of world class beer tasting, folks got to enjoy the Rogue Ales Doggy Olympics competition. It’s a run-through-the-cones-with-your-dog sort of thing…to see who can do it fastest. Winners get prizes, among which is….yeah…of course…the product of the house. The stuff what “ales” ya. One competition this afternoon was won by Winston, who lives in Portland with his master Rebecca. They did the short course in 9.5 seconds.(Last picture) Even through diving through the finish hoop together a dog and it’s master only managed to come in second. The one in the pink shirt.

They also conducted a doggie dress up party with prizes for the nicest costume. Tonight, more beer tasting, vendor shopping, doggie contests and live dance music. The Brewers Fest at Rogue Ale continues through 10pm tonight and they do it all over again Sunday, Noon to 4.

Brewers Memorial Ale Festival this weekend at Rogue Ales, in South Beach


Brewers Ale Fest at Rogue this weekend

Despite a ton of stuff going on around the Central Coast YOU CAN’T MISS THIS!! It’sthe 6th annual Brewers Ale Fest at Rogue Ales at South Beach. It’s all about raising funds for charities up and down the coast that really need help during these trying economic times. And of course, the Brewers Ale Fest means bring your dog. Yup, bring your dog! The Fest is partially in celebrating and commemorating the life of Brewer, the beloved faithful companion to master Rogue Brewer John Maier. Brewer passed away on May 20th, 2006. And some hearty dog walkers are making the treck from Coeur d’Alene Idaho with their dogs and plan to arrive just in time for the Friday night festivities. So watch for that!

The Fest gets going Friday night at South Beach Rogue and runs Friday, Saturday and Sunday, with lots of fun, doggy games, phenomenal beer. celebrity doggy look alive contests, live music and 50 microbrews to sample. For more on it, clickhere!!

A “Tossing of the Beer” launches Rogue’s big expansion at South Beach

Rogue Ales, South Beach
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With the help of employees and an army of Rogue Ale fans and spiritual supporters, the “tossing of the beer” Monday celebrated the beginning of construction of a 20,000 square foot expansion of the Rogue Ale brewery at South Beach. The project will mostly be used for storing beer that is ready to ship throughout the state and beyond. The current facility houses both brewing and warehousing operations. When the new warehouse is ready for use it will allow the brewery functions to expand, thereby allowing more of the world to “go Rogue.”

Celebrants enjoyed a quick lunch, the cook’s tour of the brewery, the tossing of the beer and a round of speeches that mostly recalled Rogue’s humble beginnings in Ashland back in the late ’80s. As Rogue founder Jack Joyce recounts, he and a frat buddy from their University of Oregon days cranked up a craft brewpub in Ashland in 1988. But they quickly realized that although the beer they brewed was top drawer, their facility wasn’t big enough to produce enough revenue. Joyce hit the road in search of a new location and wound up on a snow covered street in February of 1989 on Newport’s Bayfront where he met Mohave (Mo) Niemi who fed him her famous hot clam chowder along with her vision for his brewing operations in Newport.

Mo offered him a good deal on taking over a building on Bay Street which soon became the Rogue House. The establishment grew to where it became necessary to separate the brewing from the eating and drinking and with the help of the Port of Newport, moved lock, stock and beer barrels to their current location on the south side of the bay, next to the bridge.

Addressing the crowd at the brewery Monday, Joyce said the expansion of the brewery will create 20 new jobs for the town as well as give the brewery room to grow as Rogue Ale’s market continues to mushroom. Although Rogue has other facilities and restaurant establishements throughout Oregon Joyce said “Newport will always be Rogue’s true home. There’s something special about this place, the beauty, its people and the friendly atmosphere that sets it apart.”

Jack Joyce, Rogue Ales Founder

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