In an effort to give Lincoln City businesses a little boost in weathering the worst recession in 80 years, the city council Monday night appeared ready to loosen the town’s business sign ordinance – just a tad.
After being approached by a number of local businesses, Community Development Director Richard Townsend suggested to the council that they could allow more small A-frame type signs on business properties without the required reduction of an equal amount of signage on their building.
Mr. Townsend and others remarked that many Lincoln City businesses are perpendicular to the motoring public – they’re like a solid wall going by. Such businesses are not easily noticed. But by using small, eye-catching A-frame signs, they’re more likely to be seen.
The council appeared open to the idea but only if the supplementary signage is restricted to a business’ property. The signs can’t be on the sidewalk, unless a sidewalk is out of the public right of way.
The other loosening of the sign ordinance would allow large, older pre-existing signs to be partially replaced by an LED sign without having to upgrade the rest of the sign. However not having to upgrade the rest of the sign hit a brick wall with most councilors. Even Mr. Townsend didn’t like it. They agreed that a partial sign upgrade to an LED should not allow the rest of the sign to remain substandard.
The councilors backed away from the proposed changes until they can hold another public hearing on it August 27th at 6pm at city hall.