Walgreens gets their message changing electronic sign – City Council rushes to update city sign regulations
The currently under construction Walgreens at Highways 101 and 20 got the green light from the Newport City Council Monday night to build an elevated monument electronic sign with changing messages. Under the rules adopted by the council, messages cannot be changed more frequently than at five minute intervals. A Walgreens representative promised the council that Walgreens would open up their sign for use by community organizations and non-profits to communicate important information to Newport residents and visitors. The signs are allowed in all commercial and industrial areas. However, the signs are not allowed in the areas of Nye Beach, the Bayfront, South Beach near the water and in the Hatfield Marine Science Center area.
The move triggered earnest discussion among city councilors sensitive to the likelihood that other businesses may want to jump on the band wagon. City councilors Brusselback, Bertuleit and Mayor McConnell volunteered to quickly form a commercial sign task force to hammer out conditions and restrictions surrounding such signs.