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Toledo coming of age and then some!

Beginning next week Toledo, Oregon will be getting a brand new mural along Main Street. This mural will welcome all to the city and the surrounding areas of Lincoln County. The bold new mural will feature the message “Welcome to Main St.” and contains designs inspired by the community and nature. 

The mural work will begin in mid-April and likely take about two weeks to complete. Oregon muralist Jeremy Nichols is teaming up with the City of Toledo Public Works Department to facilitate access to the sloped wall. He will be assisted by Hayden Senter, another Oregon-based muralist.

Sara Sjol
Portland Street Art Alliance 
pdxstreetart.org

A VISION FOR MAIN STREET

April, 2022 (Toledo, OR) – This April, Oregon-based muralist Jeremy Nichols will visit Toledo to create a welcoming new mural at 363 North Main Street, in the heart of downtown Toledo. Toledo’s new mural will span the entire north side face of the historic building, owned by the Krause Family.

Featured along the top portico, the words “Welcome to Main St.” boldly greet locals and visitors alike as they enter town. This new work highlights both Toledo and Lincoln County, with designs inspired by local logging and railroad industries, as well as honoring the area’s bountiful collection of flora and fauna. Nestled within a bed of plants, golden chanterelles emerge, a favorite local foraging treasure in the Coastal region of Oregon. The butterfly represents transformation, rebirth, strength, endurance, and evolution.

Artist Jeremy Nichols’ Mural Design for 363 North Main Street in Toledo, Oregon.

“I wanted to create a bright energetic mural that creates a sense of wonderment and curiosity, and help tell a story of the area. This is an exciting opportunity to brighten up the neighborhood, bring people together, and get to know the local community.” – Artist Jeremy Nichols.

“This mural at the entrance to Main Street will help to distinguish one of the remaining true Main Streets here on the Oregon Coast and bring more awareness to our history and culture here in Lincoln County.” – Rod Cross, City of Toledo Mayor

The mural work will begin in mid-April and likely take about two weeks to complete. The artist is teaming up with the City of Toledo Public Works Department to facilitate access to the sloped wall. The artist team will be projecting the design onto the wall to trace it at night, and will then fill in the details using a combination of exterior latex paint and art-grade spray paint. Lead muralist, Jeremy Nichols will be assisted by Hayden Senter, another Oregon-based muralist.

This mural project is a result of a partnership between Sequoia Consulting, the City of Toledo, and Portland Street Art Alliance (PSAA). PSAA Executive Director, Tiffany Conklin, will be onsite at the mural painting the week the artist gets started to assist with site logistics and help greet people in the community.

Jeremy was born in Japan in 1982. He grew up in Columbus,Ohio where he graduated from Oregon State University with a BFA in printmaking. He is currently working out of Portland, Oregon but travels a great deal for his mural work. Jeremy’s work tends to focus on the energy, movement, balance, and harmony of the chaos around us. From urban growth and development, to the forward push to preserve the nature around us. He tries to visually show a juxtaposition of these opposing forces by layering elements of graphic design and nature, in order to create an environment that seems familiar, yet unfamiliar. As he wants the viewer to take their own visual journey through the details, and question/appreciate the environment that surrounds them.

ABOUT PSAA

Portland Street Art Alliance (PSAA) is a 501(c)3 non-profit organization that provides access to resources, networking, and professional development opportunities for PNW street artists. PSAA has facilitated commissioned work resulting in over $750,000 paid to working artists and managed over 200 major private and publicly-funded art projects, collaborating with hundreds of artists in the region.PSAA serves hundreds of community members each year through educational programming, tours, and community events. PSAA is actively transforming the public art landscape by developing more inclusive place-based programs which aim to increase access to art for everyone.

Press Contact: Tiffany Conklin, tiffany@pdxstreetart.org, 503-841-7171

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