WEATHER IN LINCOLN COUNTY


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Lincoln City continues to envision its future

Lincoln City –
Looking to upgrade its image and offerings to those who love the outdoors and natural beauty of the Oregon Coast along with fine live entertainment and theater.

Lincoln City officials continue their partnership with a company that will help Lincoln City create a clear and attractive face which will be included in tourism advertising to cities around the Pacific Northwest. And part of the “outreach” process is to survey, survey, survey – both at home in Lincoln City and regionwide on the internet.

Thus far, hundreds of surveys have revealed that Lincoln City is a beautiful small town on the coast which is seemingly a happy and relaxing place to be. Those who have visited point to the natural beauty of the coast – the beach, Devils Lake and hiking the coast. Most of those responding to the surveys are typically women, by a 70%-30% split. 95% were white, 2.4% were latino, and slightly less were Native Americans. The minority populations were fairly under-represented in the surveys according to a company representative. She indicated they’d like to dig a little deeper into those demographic groups.\

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The surveys were a little lean on the coveted ages of 25 to 44, so the company wants to try harder to get a better sampling of that age bracket. They’d also like to get more kids surveyed.

There was also interest expressed to send surveyors to other coastal towns to ask tourists there why they vacation or day-trip to places other than Lincoln City. What do they like about other beach towns – possible attractive amenities that Lincoln City doesn’t have.

Quite a bit of time was spent planning a city-wide open house at the Lincoln City Community Center, set for November 14th, 4pm to 7pm. During the event there will be a myriad of tables and staff who can learn from attendees what they like or don’t like about Lincoln City and maybe discover strategies to heighten the town’s attractiveness and staying power in remaining top-of-mind for visitors. Also they’d like to create more of a Facebook presence for the town so anyone who is looking to spend some vacation or just weekend time away can quickly and conveniently find out what’s happening in Lincoln City.

And of course…more online surveys of what visitors like, don’t like, or would like to see more of.

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Leading up to the open house on November 14th (4-7pm) there will be big flyer hand-outs around town, radio interviews on KBCH, and maybe even a fun video invitation viewable on Facebook.

It’ll all come down to how everyone views Lincoln City – what they don’t like about Lincoln City and what might be done to improve the allure of the town. In short, how do you add to a city that has mountains, a nice lake and the world’s largest ocean.

When the answers and ideas start flowing, it’ll then be up to consultants and city staff and legions of local citizens to tabulate the top 10 things that are loved about Lincoln City as well as a top ten list of what they don’t like – and how to turn that negative into a positive by solving problems or refining the way certain experiences and services are delivered by local businesses and hospitality industries.

Again, the “Imagine Lincoln City” public outreach event is set for Tuesday afternoon, November 14th from 4 to 7pm at the Lincoln City Community Center. They’re located at 2150 NE Oar Street, in Lincoln City.

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