Dear Potential Supporters,
As the year ends, we at KYAQ are closing the page on the first chapter of our operations with a fundraising drive that (with your support) will finally make our station financially sustainable. We have been on the air for almost three years, and it is time for us and our supporters to finally reach that landmark in our evolution. Up to now, we have constantly run at a deficit—not a big one, but it has added up. Our current fundraising effort has two goals. First—and most important—is to develop a level of local support that can pay for our monthly expenses (a mere $1,200 a month). Second, we need to begin to retire some outstanding debt. Both goals are eminently achievable—but we need your help.
We are not asking for a blank check or a free lunch—we have an ambitious but achievable plan for our next phase of development that will add considerable value to what we already offer the community and our listeners. We already give back quite a service to the community—and we hope to do even more.
Currently, we already offer a wide range of nationally produced current events programs like Democracy Now, Alternative Radio, State of Belief, and many others. We try not to replicate the excellent programming offered by other public radio outlets. We also offer a number of locally produced programs focused on providing live music and readings from local artists and writers as well as information on local events. For a complete list of these programs, please visit our website at http://www.kyaq.org/.
For the future we are planning to make a stronger and more focused effort to increase our value to the local community by creating local programming more closely integrated into community needs. In particular, we hope to create a local show that includes restaurant reviews, interviews with local artists, regular reports on nature related activities like fishing, crabbing, mushroom hunting and bird-watching, and previews of upcoming events and entertainment in the area. By creating an archive of such programs, we hope to eventually create a “user’s guide” to the area. For locals, advice on coastal gardening and a cooking are possible subjects for new shows. In the course of developing these shows, we also hope to expand our reach through better use of our website and social media.
Finally, we hope to create stronger connections with the many groups and institution in the area that share our mission of educating, informing and serving the community. We can help local libraries promote literacy, help the local animal shelter match pets with people, create educational partnerships with schools, and increase awareness of local social services like Habitat for Humanity, the Red Cross, help for the homeless, and many others. The possibilities are endless, and since we are staffed by volunteers, most would require no serious investment over our current operating expenses—but those still depend on your support.
The Bottom Line is that KYAQ public radio represents an enormous benefit to the community. It costs about $2.00 an hour to be on the air. That’s the price of candy bar. Our listening area (which runs from Cape Foulweather to Cape Perpetua and inland as far as Burnt Woods) includes about 35,000 listeners. Increased use of our website and social media could reach far beyond that. Currently we estimate that our listenership is in the thousands. Of these, only some 10% currently contribute to the station. In other words, there is huge room for growth—growth in support, listenership, volunteer involvement, programming and our overall reach. Still, your dollar in support of KYAQ probably has more impact than any other promotional or charity dollar you could spend.
We hope you will become part of the KYAQ family by donating on our website (http://www.kyaq.org/). There are many options, from underwriting programs, to sustaining memberships, to one time donations.
Thank you for your support and consideration.
With our sincere thanks,
The KYAQ Staff