It just wasn’t working out. And so the Port of Toledo’s boat yard, that they had renamed Yaquina Boatyard, will go back to it’s original name.
At the beginning, when the decision was made to make the Port of Toledo a top of the line boat repair and refurbishing facility, the port commission wanted a name that would not be confused with the name of that “other Toledo,” the one on Lake Erie in Ohio. So they named the one in Oregon “The Yaquina Boatyard.”
But over time, Port Manager Bud Shoemake said the evidence was building ever-higher that the name sounded way too similar to another Yaquina River based boat yard, right across the slough – Yaquina Boat Equipment. For months on end Yaquina Boat Equipment would receive parts and other packages that were intended for Yaquina Boatyard, and vice-versa. One would get phone calls intended for the other, people showed up at one facility instead of the other one, where they intended to be. And on, and on and on.
Recently Shoemake and the owner of Yaquina Boat Equipment decided that it was all becoming just too much. So Shoemake said he would try to convince his port commissioners to pull a U-turn on the name and be done with it. And this week the commissioners did just that.
So the name has gone back to Port of Toledo Boatyard. No word on how much stationary, letterhead and all the rest will likely be recycled. And there is also the no small matter of putting a new face on the boatyard’s website, outside phone listings and all the rest.
Shoemake said, “It was hard, but it was the right thing to do.”