The Lincoln City City Council tonight will go over the latest visitors survey conducted on behalf of the city. Here are some highlights that will be discussed by the council, during their meeting which begins at 6pm, third floor of City Hall.
One standout finding indicates that while visitors come to Lincoln City often for the Kite Festival and for the glass blowing “beach search,” they don’t come for most of the other events that the city has helped to provide over the years.
The results of this survey suggest a typical visitor to the VCB website is as follows:
Lives in Oregon or Washington, and most likely lives in the Portland or Salem metro area.
Is likely to have visited Lincoln City in the past two years, and is extremely likely to have visited Lincoln City before.
Has visited other towns in our area, like Newport and Depoe Bay. Also may take a trip to the North Coast for something different / to explore the coast.
Uses Destination Websites, such as oregoncoast.org, Family Friends, and Travel Sites to plan trips.
Plans trips 3 months out or less
Either found www.oregoncoast.org from a search engine (such as Google) or had visited the site before in planning a previous trip.
Enjoys Scenery, Dining, Shopping. A lot of visitors also like to experience arts, history and culture and enjoy our regional festivals; the Kite Festival especially.
Are coming to Lincoln City to relax, enjoy our natural environment, and to enjoy our recreational opportunities. They also appreciate Lincoln City’s lodging opportunities, casino, shopping and “glass culture”.
Beach is primary reason for coming
Has most likely decided to visit already
Will visit in Spring/Summer
Is coming for leisure, and isn’t coming for a special event or festival
Will have a party of about 3. Most likely parents aged between 45-54 with children under 24.
If staying overnight, will spend between $200-700 (most likely staying for 1-3 nights).
Will stay in a hotel or, perhaps, a VRD
If coming for the day, will spend between $1-300 (suggesting shopping, restaurant and casino visits are likely).
Is happy to receive an enewsletter or a follow up email from the VCB.
The survey also suggests that Lincoln City should put more promotion into the Chinook Winds Casino, the Tanger Outlet Mall, Antique shops and events like the Kite Festival and Glass Floats. Visitors Bureau Chief Sandy Pfaff also says if Lincoln City is to enhance visitor number, making it more of a destination, it will have to generate much higher caliber restaurants than it has today.
These and other aspects of boosting Lincoln City tourism will be tossed about the council this evening.
Also on the list of issues is the introduction to the council the new Open Space Maintenance Coordinator, an update on the 48th Place road repair job and sidewalk construction and some comments from Community Center Director Gail Kimberling.
Also on the agenda is whether the city council would entertain the idea of annexing 11 acres of recently timber-harvested ground on Logan Road, somewhat northwest of Chinook Winds. Seventy-one dwellings would range from four-plexes to to slightly less dense dwellings – aimed at retiring boomers and upcoming young singles and families.
The Planning Commission approved the annexation 3-2, two of the commissioners dissenting saying that Lincoln City already has plenty of vacant land and that those lands ought to be built on first. However, City staff said the Logan Park proposal is strategically located for recreation, access to shopping, services and employment – all in one neat compact package. City staff said the annexation would be contingent upon the owner agreeing to a tightly planned and constructed planned unit development which tends to eliminate any surprises between groundbreaking and grand opening.
The item comes up about mid-way through the meeting which begins at 6pm.