We all know that political advertising is no substitute for doing our homework on who we elect to represent us in the Congress – or at city hall for that matter.
Oregon, like most other states, is getting lambasted with political ads that range from “she’s an angel” to “he’s the devil himself.” Many “behind the scenes” groups are spending millions upon millions of dollars hoping that when we fill out our ballots and mail them in, they’ll be based on the last political ad we saw on a Portland TV station.
It is quite true that what passes as an ad on a TV station often would not pass the smell test in any of their newsrooms…yet those ads are being broadcast 24/7 as if they could. Including during their newscasts. And you can’t run from them. Well…not very far, anyway.
Many of these ads are brilliantly written to give the viewer the impression that down is up and backward is forward. That’s why those who write and shoot those ads are paid a lot of money. Truckloads. One such ad making the rounds of the TV towers contends that Sen. Jeff Merkley has been about as effective in Congress as a neutered unicorn. A group called FactCheck.org took a look at one of those ads and provides a very interesting “insider view” of how these ads are made and constructed to give you more of a romp through fantasyland than any useful information.
Put on your thinking cap. Click here.