School District Expands Communications to Facebook, Twitter
Lincoln County School District is expanding its communications program to include a presence on Facebook and Twitter. The goal is to encourage real time, two-way communication between the school district and its students, families, and the overall community.
“These social media tools are great ways to share information and to help us build relationships with everyone connected to our schools,” says Mary Jo Kerlin, LCSD communications coordinator. “It’s about portable, timely, and two-way communication. It will allow us to reach more of who we serve very quickly, and will give our families and community members another opportunity to interact with school officials.”
Along with Facebook and Twitter, the school district will continue its existing communications program, which includes news releases distributed to local and regional news media; district and school websites; district and school newsletters; email messaging; a 24-hour information line; and automated phone messages.
Some schools and teachers already use Facebook or Twitter to reach their students and families, but this is the first district-wide effort.
“Of course, one-to-one conversation is often the best way to communicate,” Kerlin says. “We strongly encourage anyone with questions, comments or concerns to call or email their child’s teacher or principal directly. Or, they may send an email to email@example.com.”
To access the Twitter account, go online to Twitter.com, sign in or sign up, then search for LincolnCoSchoolDist@LCSD_Oregon.
For the Facebook page, go to Facebook.com, sign in or sign up, then search for Lincoln County School District – Oregon.
Kerlin cautions that there are several Lincoln County School Districts across the country, so be sure you find the correct and current pages.
For more information, you may contact her at firstname.lastname@example.org or by phone at 541-265-4412.