Newport’s Airline Sustainability Committee Wednesday seemed to agree that Seaport Air must concentrate more on promoting itself along the Oregon Coast than just through it’s inflight magazines and minor print and low budget internet display advertising. Committee members said if Seaport is to have a successful airline after the state subsidies run out next March 15th, it’ll have to find better ways to let Lincoln County residents know the service exists and that it’s a worthwhile service.
A marketing consultant to Newport suggested that Seaport has not been taking it’s marketing responsibilities seriously enough to generate enough interest among Lincoln County residents and business people to fly on it. He suggested that Newport solicit other airlines to come in an provide airline service. That comment drew swift responses from several members that original bidders on the service, like Cape Air, has already indicated that they are not interested in supplying air service due to the condition of the U.S. economy which is not expected to substantially improve for several years. Others said they have been told “you’re lucky to have Seaport. Stay with them.”