Lincoln City City Council launches effort to get its own advertising brand among coast tourist towns

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Sep 182017

Lincoln City City Council working with consultants to establish a “brand” for the town.

Lincoln City City Councilors Monday night took the first steps toward making Lincoln City more inviting, if not more aluring, to tourists – families and retiring baby boomers included.

The council hired community promotions firm Borders Perrin Norrander (BPN) to help them more effectively promote Lincoln City tourism to the Portland and Eugene metros. In their first sit down with BPN staff they learned that Lincoln City has a lot going for it, but it must be advertised correctly and with the right image.

A mix of possible city logos offered by BPN.

BPN said for a marketing campaign to work, it’s got to be truthful, it has to “own” a particular advantage over other tourist towns, and it’s attributes and benefits have to be in demand – like nice beaches, hiking headlands, good shopping at truly interesting shops and an abundance of motels, hotels and vacation rentals all of which Lincoln City provides.

Lincoln City
Better marketing makes for a healthier tourist economy.

BPN said from preliminary market research on Lincoln City, the town has a lot going for it but it needs to concentrate it’s tourism advertising on its stronger suits: Easy access from Portland, Salem and Eugene, unexpected treasures like searches for pre-placed colorful floats on the beaches, abundant unspoiled shorelines and headlands, great boutique shopping from one end of town to the other and access to other attractions in the region – whale watching out of Depoe Bay just for starters. Recommended marketing slogans for Lincoln City might include “Your family base camp on the scenic Oregon Coast,” “Lincoln City: Where curiosity meets the coast,” “Lincoln City: More to Explore,” “Lincoln City: A different side of the coast,” and “Lincoln City: Pack your sense of adventure.”

Logos and promotional materials for a town growing more confident in itself.

BPN said the image campaign is still in its formative stages but it should be complete and presented to the city council by early next year. Along with promoting Lincoln City’s strong tourism attributes the branding process includes a total image re-do for the town – official logos and other images on everything from city vehicles to street signs and from T shirts to sweat shirts and jackets. Even city signage will be recommended to be upgraded with logo imagery in colors that are consistent with the city’s new branded image.

BPN has done lots of interviews with residents, tourists and business owners community-wide getting their views on the town and what they think is needed to give Lincoln City a good chance of putting its best foot and face forward. Again, they should know something more about all this by the end of the year.

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Going from “Ow to WOW!”

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Sep 182017

Central Oregon Coast NOW

The September meeting of Central Oregon Coast chapter of National Organization for Women will include a presentation and discussion with Amber Rose Dullea, MA MDiv, author of a new book, From “OW to WOW.”

Amber Rose has established her successful practice of assisting healing to those dealing with pain with her own compassion, experience, and wisdom. She recently moved to Lincoln County from Portland and has a radio program on KYAQ “Living Your Wow”, at 12:30 pm on Monday. Her website is

It is sure to be an interesting and informative discussion, open to all. We will meet at the Newport High School Library, on September 26 at 6:00 pm. Amber rose Dullea will begin her presentation at 6:40 pm.

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Nesckowin Chamber Music concerts commence Sunday, October 1st

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Sep 182017

Neskowin Chamber Music

The Schubert Ensemble launches the 24th season of Neskowin Chamber Music with a concert on Sunday, October 1 at 3 p.m. at Camp Winema. The ensemble will bring its thirty–five year career to a close in June 2018 by giving fifty concerts in the U.K. and abroad. The Neskowin concert will be one of its last in the U.S.

The ensemble, which gives more than 50 concerts each year, has established itself as one of the world’s leading exponents of music for piano and strings. Founded in 1983, the Ensemble has performed in over 40 countries, commissioned over 80 new works, and recorded over 20 CDs. It is familiar to British audiences through its regular broadcasts on the BBC. In 1998, it was recognized for its contributions to British musical life by winning the Royal Philharmonic Society’s Best Chamber Ensemble Award. It was shortlisted for the same award in 2010.

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Other concerts in the 24th season:
October 15, 2017—Andrew Armstrong, pianist
(This special free concert with be held at the Chapel
By the Sea in Lincoln City.)
November 5, 2017—Meccore String Quartet
January 7, 2018—Edward Arron, cellist, & Jeewon Park, pianist
February 11, 2018—Alexander String Quartet (replacing the
previously scheduled Lark Quartet)
March 25, 2018—Ariel String Quartet
April 8, 2018—the Spanish Brass
May 6, 2018—Albert Kim

Season tickets for Neskowin Chamber Music are $110. Single tickets are $25. For more information, check the website, or call 503-965-6499.

Camp Winema is located three miles north of Neskowin off of Highway 101.

NE Pacific Ocean “Warm Blob” takes big toll on young Coho, Chinook and Steelhead

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Sep 182017

Latest counts of returning Chinook, Coho and Steelhead during the time of the “Warm Water Blob” off the Pacific Northwest showed a disturbing drop-off in juvenile numbers. For Salmon, it was the lowest numbers in 20 years – very similar to counts of Steelhead.

Fishery observers say that while the “Blob” has subsided and cooler ocean temperatures have returned, it will still have a major effect on the number of harvestable fish in the next few years. And of course, the term “climate change” is on everyone’s mind.

Here’s more from The Oregonian. Click here.

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Hay Ride, Cold Cider and Smiling Pumpkins!

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Sep 182017

Davis Family Farm
Near Corvallis

On Tuesday, October 10th, the Newport 60+ Adventure Van will be heading to the Davis Family Farm near Corvallis for a fun-filled time on a hay ride out to the pumpkin patch. Also available is a corn maze to explore, games, coffee, cider and donuts.

The Davis Family Farm is a family-owned farm with something always going on. In the Spring and Summer, they specialize in beautiful and unique hanging baskets, vegetable starts, perennials, and bedding plants. They also sell home-grown fruits and vegetables. Check for dates to pick strawberries and blueberries. Also, be sure to browse around in the greenhouse.

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In December stop in and pick up the perfect Christmas tree. Choose from Nobles, Grands and Nordmann trees.

Lunch (on your own) will be at Applebee’s. Also a stop at Trader Joe’s for those specialty items.

Cost for this trip is $13.00. The 60+ Adventure Van will be leaving Newport at 9:30 am and will be returning around 5:00 pm. Space is limited.

For more information, or to reserve your spot, come by the Newport 60+ Activity Center at 20 SE 2nd St, Newport, or give us a call at 541-265-9617. To see more fun trips, classes or events, please visit our website at

Visit our website:
Find us on Facebook:
Give us a call at 541-265-9617

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Waterspouts possible today…

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Sep 182017

A Special Weather Statement has been issued by the National Weather Service for isolated thunderstorms today with a threat of waterspouts. A cool unstable air mass over the region will allow showers and isolated thunderstorms to move onshore today into tonight. Some of the thunderstorms may produce small hail, brief downpours and gusty winds.

Of particular attention is the potential for waterspouts. Already have had reports of a waterspout near Netarts around 10:45am this morning. We’ll continue to see the threat of waterspouts today. Any waterspout that moves onshore should dissipate quickly. The threat of waterspouts will end this evening, as the stronger thunderstorms weaken.

First storm-drain flush is the worst…

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Sep 182017

The red numbers say it all in the latest Surfrider report on the Nye Beach Outfall pollution count. The number is high enough you don’t EVEN want your dog to take a drink from it there in front of the sea wall, much less let your kids play in it.

Newport Public Works Director Tim Gross says the first rain of the “wet season,” like we just had, always flushes out the accumulated toxins which includes human, pet and wildlife wastes that make their way in to the storm drain system. Gross says it happens every year about this time. He says every broken pipe, every cross-connect and other damage done to the storm and regular sewer lines (like illegal R/V dumps into storm drains) contributes to the problem. He has said repeatedly in the past that the city has a very aggressive program to fix more and more of the deficiencies, but it takes tall dollars and a lot of time to get it done. But they’re working on it.

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In the meantime it’s never a good idea to let your kids or your dogs play in the water that flows from the Nye Beach turn-around seawall to the ocean. Gross says pollution levels in the creek can vary wildly from day to day – even hour to hour. So you never know whether it’s polluted or not. Surfrider’s testing is just a point in time – it’s not a running report card with any more accuracy than the sample taken at a particular time. An hour later it can be relatively clean – or WORSE. You just don’t know. By the way, the only time city public works puts out warning signs is if there is an actual sewer system malfunction – like an overflow – due to heavy rain infiltration of sewer flows.

So when you go to the beach with any storm drain water crossing the sand…hang a right or a left and walk a football field’s length either way to enjoy your day at the beach.

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